NZZ: So funktioniert Inkasso mit Herz

The Berlin-based FinTech PAIR Finance takes care of the debt collection of well-known companies, especially those active in the digital sector. These include e-commerce heavyweight Zalando. Since customers expect a particularly sensitive approach online, PAIR Finance uses artificial intelligence to address each customer (debtor) individually.

More and more of the devices we use every day use artificial intelligence (AI) in one form or another. For example, the latest generation of smartphones can be unlocked with facial recognition.

Making consumers aware of a (purchase) decision at the right time, on the right channel, and with the right product is a proven method in digital marketing. The precise matching of consumer and product is achieved, for example, through (re- or lookalike) targeting.