German Football Club Bayer 04 Leverkusen Chooses PAIR Finance.
Bayer 04 Leverkusen x
PAIR Finance
PAIR Finance is Bayer 04 Leverkusen’s partner for providing individual and flexible solutions tailored to the diverse needs of fans and business customers. The focus is on a customer-centric debt collection process that respects the emotional bond with fans while remaining professional and scalable.
Scalability: A rapid increase in receivables due to sporting success and international matches; the previous solution was not scalable and lacked customer focus.
Different target groups: B2C (fans, members, ticket buyers) and B2B (companies, hospitality) each with their own requirements.
Emotional topic: Sensitive handling of outstanding payments from fans, as well as the club’s image is essential.
International orientation: Flexible, international solutions required for foreign fans and business partners.
Partnership approach: The club was looking for a holistic, customer-oriented debt collection partner who shares its values and offers tailored solutions.
With PAIR Finance, Bayer 04 Leverkusen relies on digital, AI-based debt collection that flexibly meets the requirements of a modern football club. Communication is tailored to fans and business customers – across various channels and in multiple languages. The processes are scalable and adapt to the club’s dynamics, even in the event of a sudden increase in cases, for example after sporting successes or international matches.
As part of the PAIR Finance ONE-Approach, Bayer 04 Leverkusen benefits from a dedicated Partnership Manager. This expert brings local knowledge for different markets and supports country-specific queries, the expansion of activities, or planned case transfers. This ensures that the club receives optimal support, including for receivables from abroad.
The partnership between Bayer 04 Leverkusen and PAIR Finance demonstrates how a sensitive and customer-focused debt collection process can succeed in the emotional environment of professional football. Fans and business customers especially value the individual approach and flexible problem solving skills.
This is also reflected in fan satisfaction: 91% are "satisfied" or "very satisfied" with the service, and the average C-SAT score is 4.4. Bayer 04 Leverkusen benefits from a debt collection process that is not only efficient and scalable, but also underlines the club’s strong fan focus and high service standards. The successful collaboration is part of a development that has made PAIR Finance the leading debt collection partner for German Bundesliga clubs and also serves clubs from several international leagues.
„Working with PAIR Finance has been a real asset for us. It is especially important to us that our fans and business partners are at the centre – and this is truly reflected in our partnership. PAIR Finance shares our values when it comes to fan focus and service, which is of great importance to us as a club. Together, we succeed in creating a positive experience for everyone involved, even in the sensitive area of receivables management.“
Head of Finance and Accounting
Bayer 04 Leverkusen
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