Business Insider: After expansion: these are the key people at debt collection startup Pair Finance

Most people have a negative association with debt collection. PAIR Finance is out to change that. The technology company is using artificial intelligence to do so and is already successfully leading the industry in nine European countries, with customers such as online fashion retailer Zalando. Today, PAIR Finance is announcing its market entry in Central and Eastern Europe with the launch in Poland, marking its tenth market.

Many people find it difficult to talk about debt. A new study shows that AI can significantly reduce the feeling of being judged and make conversations easier.

Over 30% of adult Poles say they have missed payments and been contacted by debt collection agencies in the last 12 months (21.3% once, and 9.7% multiple times). The most common reason for late payments is simple: forgetting to make a payment.