Business Insider: After expansion: these are the key people at debt collection startup Pair Finance

The payment reminder is lost in the flood of mail, the first reminder is not opened,
the second one either. And then things take their course: debt collection, legal dunning proceedings, and so on. This usually ends unpleasantly and with a lot of resentment towards each other. But according to Pair Finance, it doesn't have to come to that. Founder and CEO Stephan Stricker combines debt collection and the dunning process with behavioral research based on artificial intelligence. He claims that 90 percent of cases can be resolved before court. (€)

Companies can persuade consumers to take action with the right communication. In their guest article, Dr. Sebastian Clajus and Ricarda Conrad from the Behavioural Science team at PAIR Finance look at the results of a study: it shows that the framing of a payment reminder has a fundamental influence on response behavior.

Making consumers aware of a (purchase) decision at the right time, on the right channel, and with the right product is a proven method in digital marketing. The precise matching of consumer and product is achieved, for example, through (re- or lookalike) targeting.